FMCG – Retail Marketing & Sales Strategy, Brand Campaign, Activation Plan, Buyer Negotiation, Sales Force Contracts, Channel & National Account Management, Logistics & Distribution
Trusted by some of the world’s most innovative companies
Innovative, Sustainable & Ethical
Trilogy & Bubble is a professional product innovation and marketing services company. Our service is focused on a three pillar commercial framework – strategic product planning, integrated marketing solutions and profitable channel execution.
Twenty years ago we started our own range in Australia’s largest supermarkets - Woolworths, Coles & Independent retailers. Today, we continue that success, expanding to represent brands who require entry into the Australian market.
Our relationships with grocery, Australian farmers, manufacturers and local producers is built on years of trust and profitable commercial outcomes.
We partner with FMCG and retail organisations to develop sustainable and ethically sourced food products that are better for you.
Those products & organisations contribute to a better world through their development and daily consumption.
We understand not all product elements can be sustainable as they serve a purpose. We work with organisations to improve on product attributes that are currently available to sustain their position in the market.
The future is our focus. A better tomorrow, where the transition to better for us foods and products is the new normal, alongside what we consume today.
Success Stories
Our specialty lies in creating product solutions aligned with your customers need for a sustainable future. Believing in a better world enables us to deliver on your brand promise, our collective values and ethical mandate.
St John Ambulance Victoria
FMCG/Retail – Retail Marketing & Sales Strategy, Merchandising Plan & Design, Packaging Design, Buyer Negotiation, Channel & Account Management, Logistics & Distribution
Plarre Food Group
FMCG – Retail Marketing & Sales Strategy, Brand Campaign, Packaging Design, Print Production, Buyer Negotiation, Sales Force Contracts, Channel & Account Management, Logistics & Distribution
Greek Family Farm
FMCG – Retail Marketing & Sales Strategy, Marketing Campaign, POS, Packaging Design, Print Production, Buyer Negotiation, Sales Force Contracts, Channel & Account Management, Logistics & Distribution
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Our Services
What we provide our partners is an end to end service. From product ideation to in market execution for brands. Our team specialise in leveraging our partnerships to build your product range & brand profile beyond what it is today.
Product Ideation
New Product Development
Strategic Marketing Programs
Brand Campaign Development
Digital Marketing & Social Media
Sales & National Account Management
Channel Management
Licensed Products
Product Ideation
At T&B we believe in assisting our clients and products to be successful in the categories they operate in. Our ideation process combines strategic, entrepreneurial and creative thinking, bringing together specialist knowledge in the areas of insights, product development, design and marketing to uncover and explore new angles and avenues – ways in which to think outside the box.
The tools and methods we use enhance the ideation process to develop and realise powerful ideas for new products and brands.
The tools and methods we use enhance the ideation process to develop and realise powerful ideas for new products and brands.
New Product Development
Experts in developing new products and bringing those to market in Australia and New Zealand, our NPD program follows a Stage & Gate process to ensure the timely and accurate delivery of your product.
Our process allows for product innovations created from an idea and brought to the market for the first time – being completely original. It also provides for existing products that you have modified or improved and require a vehicle in which to take your product to market.
Once identified, we help develop the business case for your project and make sure all stakeholders have input and next stages are clearly defined and agreed upon. It is this process that lays the foundation for future growth.
Our process allows for product innovations created from an idea and brought to the market for the first time – being completely original. It also provides for existing products that you have modified or improved and require a vehicle in which to take your product to market.
Once identified, we help develop the business case for your project and make sure all stakeholders have input and next stages are clearly defined and agreed upon. It is this process that lays the foundation for future growth.
Strategic Marketing Programs
Our marketing and campaign services are tailored to our client’s needs. This varies depending on project requirements and can take the form of designing a marketing strategy aligned to business goals or creating a brand from inception.
We all agree that marketing is a critical piece of the puzzle, so we provide a full service approach to ensure your brands and products are successful at launch and beyond.
We’ve partnered with some of Australia’s best brand, creative, media and digital agencies to ensure we provide our clients with the highest service and best executions going around.
This allows our clients to concentrate their resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
We can provide the resource and tools that you may not have in your business.
We all agree that marketing is a critical piece of the puzzle, so we provide a full service approach to ensure your brands and products are successful at launch and beyond.
We’ve partnered with some of Australia’s best brand, creative, media and digital agencies to ensure we provide our clients with the highest service and best executions going around.
This allows our clients to concentrate their resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
We can provide the resource and tools that you may not have in your business.
Brand Campaign Development
Once your marketing strategy and budget is set, we map out a strategic campaign and advertising program to suit your brand’s commercial objectives.
Building brand awareness is key, however it’s only one facet of the strategic approach. We develop persuasive messages around your brand goals and amplify these messages across all media and channel touchpoints.
Our aim is to achieve conversion metrics along the path to purchase for every brand we work with. And at the end of the campaign, we’ll review the performance and provide you with a post campaign analysis and recommendations for you to take forward.
Building brand awareness is key, however it’s only one facet of the strategic approach. We develop persuasive messages around your brand goals and amplify these messages across all media and channel touchpoints.
Our aim is to achieve conversion metrics along the path to purchase for every brand we work with. And at the end of the campaign, we’ll review the performance and provide you with a post campaign analysis and recommendations for you to take forward.
Digital Marketing & Social Media
Our expertise doesn’t just reside in offline, we take an integrated approach and develop digital strategies to ensure we’re meeting your project deliverables.
We just don’t limit ourselves to one channel, we use a variety of channels to amplify your brand message and reach your target audience – from display ads to social posts and influencers.
We just don’t limit ourselves to one channel, we use a variety of channels to amplify your brand message and reach your target audience – from display ads to social posts and influencers.
Sales & National Account Management
With years of experience in building sales partnerships with domestic and international retailers and supermarkets, we believe in curating professional, strong and long-term relationships with our clients.
We work daily with category buyers, national sales teams and senior management to secure a preferred focus for our clients brands. We represent our clients at range reviews and take on the responsibility to co-ordinate all cross-functional conversations, whether that be with internal or external stakeholders in order to deliver the customer plan and achieve business goals.
We work daily with category buyers, national sales teams and senior management to secure a preferred focus for our clients brands. We represent our clients at range reviews and take on the responsibility to co-ordinate all cross-functional conversations, whether that be with internal or external stakeholders in order to deliver the customer plan and achieve business goals.
Channel Management
Having spent over 20 years in the retail and foodservice sector, we bring insight and recommendation into channel entry as part of the growth strategy process.
While the decision is yours, our process provides expert input into selecting the right channels, as well as navigating and managing those relationships ongoing.
We operate on a national scale, with well established relationships in grocery – both major chains and independent retailers, foodservice, convenience and HORECA, managing your products and relationships within their channel from start to finish.
Our service doesn’t stop there. We negotiate on your behalf, establish supply chain and logistics contracts, down to delivery via direct to store or localised distributors.
Here are some of our partners whom we work with every day.
While the decision is yours, our process provides expert input into selecting the right channels, as well as navigating and managing those relationships ongoing.
We operate on a national scale, with well established relationships in grocery – both major chains and independent retailers, foodservice, convenience and HORECA, managing your products and relationships within their channel from start to finish.
Our service doesn’t stop there. We negotiate on your behalf, establish supply chain and logistics contracts, down to delivery via direct to store or localised distributors.
Here are some of our partners whom we work with every day.
Licensed Products
Expanding your brand or product range into new or emerging markets can be challenging and at times, quite complex. Having strong relationships in the Australian, New Zealand and Asian markets, we can provide marketing and distribution services under a licenced agreement.
Contact our licensed product specialists about licensing your brands for the Oceania market.
Contact our licensed product specialists about licensing your brands for the Oceania market.
Thinking of launching your product or brand into the Australian or New Zealand market? Get in touch for a confidential discussion about your growth plans.
info@trilogyandbubble.com.au
+61 0413 007 374
Melbourne, Australia
